Chevolution at the ICA London

This is the absorbing story of Che Guevara and how Alberto "Korda" Diaz's iconic photograph has come to represent so much to different generations. It is the story of a photographer and the most reproduced image of a person in the 20th century, and how mythology through art becomes larger than life. Che’s image now sells on posters, T-shirts and beer bottles, but what does he represent to modern consumers? Interviewees include Antonio Banderas, Gerry Adams and Gael García Bernal.